IIMM Delhi launches short-term, career oriented diplomas and certificate courses. Diversifying our vision and objectives with competitive requirements of the growing media industry, the academy primarily aims to enhance the professional skills of students, thereby giving them the winning edge over others.
Here are a few courses for which we are accepting spot admissions now
Duration | 6 Months | Fees | ₹ 60,000/- |
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Course objectives
- Introduce the concept of social media management
- Provide an abstract idea of developing and managing a business online
- To effectively build a brand
Educational outcomes
- Using social media in an effective way to develop online business
- Being able to develop a social media strategy and create engaging content
Career prospects
- Social media manager/ analyst
- Content strategist
- Brand developer/manager
SYLLABUS
Module 1 - An overview of social media management
- meaning, definition
- SMM, SMO
Module 2 - Understanding various social media platforms
- Youtube
- Email marketing
- establishing business on social media: process and practices
Module 3 - Creating a brand using EPIC brand framework
Module 4- Social media post
- What is a post?
- Various elements of a post
- creating an engaging post for business using the right text and images
Module 5 - Managing content online
- Identifying what to post and what not to
- Moderating online conversations.
- Content calendar and how to create a content calendar
Module 6 - Evaluating and optimizing social media marketing skills.
Practicing and learning using real-world data.
Course objectives
- Introducing the students to the world of SEO
- Improving the businesses by optimizing website and attracting organic traffic
Educational outcomes
- Constructing search engine friendly websites
- Achieving marketing goals
Career prospects
- SEO Manager
- Content strategist
- Technical SEO manager
- SEO Consultant
SYLLABUS
Module 1 – Introduction to Search Engine Optimization
- Definition
- Types of search engine
- How search engine works
- Tools and techniques
Module 2 – On page SEO
- Concept and importance
- Domain and hosting selection
- Title optimization, content optimization
- Header tags optimization, Image optimization
- Checklist
Module 3 - Fundamentals of technical SEO
- Concept and importance
- methods
- crawling, indexing and important checklists
Module 4 - Keyword research and its elements
- The need for keyword research
- Finding keywords and using them effectively for a business strategy
- Keyword research tools
Module 5 – Link building and its importance in SEO
- Internal link
- External link
- Backlink
- Methods and strategies of link building
Course objectives
- Developing creative and analytical thinking
- Gaining the skill to use digital tools as a powerful means of communication
Educational outcomes
- Able to design and develop digital and print media tools for various purposes
Career prospects
- Graphic designer
- Art director
- Advertising designer
SYLLABUS
Module 1- Introduction to design
- definition
- elements and principles of design
- design software
Module 2 - Graphics
- definition
- types and uses
- softwares used in graphic designing
Module 3 - The science of color and typography
Module 4- Branding and identity design
- branding concepts
- logo designing process
Module 5 - Designing for print and digital media
Course objectives
- Build the culture of writing
- Develop critical and analytical skills
Educational outcomes
- Create an emotional and thoughtful appeal through writing
- Effective written communication
Career prospects
- Content writer
- Copywriter
- Proofreader
- Technical writer
- Author
SYLLABUS
Module 1- Introduction to writing
- Elements of writing
- Principles of writing
Module 2 - Creative writing
- Concept and basics of creative writing
- Modes of creative writing – essays, short stories, poetry
Module 3- Copywriting
- Basic principles of copywriting
- Style of copywriting
- Writing attractive headlines and effective copy
Module 4- Introduction to technical writing
- definition, components
- How technical writing is different from creative writing
- Technical writing style and uses
Course objectives
- Introduce the concept of designing and developing attractive websites
- Equip students with on demand skills
Educational outcome
- Design and develop websites
Career prospects
- Web developer
- UI design/UX design
- Web analyst
- Design and layout analyst
SYLLABUS
Module 1 - Introduction of web designing
- definition, importance and process
- Types of web design
Module 2 - Web designing tools and basics of creating layouts
Module 3 - Front end development – concept
Module 4 - HTML fundamentals
- Structure of HTML documents
- Text formatting
- Working with links, images and multimedia
Module 5 - CSS Basics
- Introduction to cascading style sheets
- Selectors, properties, and values
- CSS box model
- Styling text, backgrounds and borders
Module 6 - Responsive web design
- Principles of responsive web design
- Media queries and breakpoints
- Flexbox and CSS Grid for layout
- Designing for multiple devices and screen sizes
Module 7 – Back-end development
- concept and functions
- Tools for backend developers - programming languages, frameworks, databases, servers
Module 8 - Web design best practices
- Performance optimization technique
- Cross browser compatibility
- User experience (UX) design principles
Course objectives
- To familiarize students with the concept of digital marketing and to equip students with the ability to create digital strategies and campaigns.
Educational outcomes
- Understand the concept of digital marketing and its applications
- Identify and use various digital marketing tools to create campaigns
- Understand the increasing significance of E-Commerce and its applications in business and various sectors
Career prospects
- Digital marketing manager
- Digital content strategist
- Digital marketing analyst
SYLLABUS
Module 1- Introduction to marketing
- Marketing
- The four Ps of marketing
- Market segmentation
- Product life cycle
- Types of marketing
Module 2 - Customer journey and marketing funnel
- concept
- stages and benefits
Module 3 - Introduction to digital marketing
- concept, advantages
- Scope of digital marketing
- Latest trends in digital marketing
Module 4 - SEO basics
- Definition
- Search engines
- Tools and techniques
Module 5 - Social media marketing
- Overview of social media platforms
- Social media advertising
Module 6 - Email marketing
- Building email lists
- Creating effective emails
Module 7 - Pay per click advertising
- Google ads
- Ad campaign setup and optimization
Module 8 - Content marketing
- Content creation and strategy
- Blogging, infographics and video content
Module 9 - E Commerce marketing
- E commerce platforms
- Traditional commerce versus e commerce
- Online shopping trends
Module 10 – Evaluation of marketing
- How to evaluate the success of a campaign
- Google Analytics
Course objectives
- To learn photographic techniques and its applications
- To equip the students in managing different assignments in various types of photography like fashion photography, wildlife photography, photojournalism etc.
Educational outcomes
- Being able to understand the techniques of photography
Career prospects
- Photojournalists
- Fashion photographer
- Wildlife photographer
- Wedding photographer
SYLLABUS
Module 1- Photography: a short history
- Photography as an art
Module 2- Camera
- SLR and DSLR
- Lenses and accessories
- camera settings: Manual and Auto modes
Module 3- Camera techniques
- Exposure triangle - aperture, shutter speed, and ISO
- Composition techniques - rule of thirds, leading lines, framing
Module 4 - Basics of light
- Natural and artificial light
- Direction, intensity
- Color temperature
Module 5 – Composition and visual storytelling
- Composition techniques - symmetry, balance, perspective
- Developing a personal style and visual storytelling
Module 6 – Indoor and outdoor photography
- Current trends in photography
Course objective
- Providing a basic theoretical and practical knowledge of cinematography
Educational outcomes
- Understanding the role of a cinematographer in creation of a film/video
- Proficiency in using camera and camera supports
Career prospects
- Cinematographer
- Director of photography
SYLLABUS
Module 1- An introduction to cinematography
- Basic principles of cinematography
- Role of a cinematographer
Module 2- Camera and lenses
- Types of camera - film, digital, hybrid
- Camera functionality
- Different type of lenses
- Depth of field and focus technique
Module 3 - Rules of Cinematography
- Line of Action
- 180-degree Rule
- Composing Shots
Module 4 - Understanding the language of cinematography
- Shot types
- camera angles
- Framing and composition
Module 5- Lighting techniques
- Three point lighting
- Lighting for different moods and genres
Module 6 - Cinematic movement techniques
- Tracking
- Panning
- Tilting
- Zooming
Module 7 - Stages of Production
- Pre-production
- production
- post-production
Course objectives
- To train students in soft skills to represent organizations and brands effectively and enhance their professionalism.
Educational outcomes
- Effectively communicate and work in a team
- Good presentation and organizational skills
SYLLABUS
Module 1- Communication
- The importance of communicating effectively
- Verbal communication
- Non verbal communication
- Written communication
Module 2 - Interpersonal skills
- Understanding interpersonal skills and importance
- Building relationships
- Empathy and emotional intelligence
- Conflict resolution
Module 3- Time management and organization
- Importance of time management
- Creating and maintaining schedules
- Techniques for overcoming procrastination
Module 4 - Leadership and teamwork
- Developing leadership qualities
- Team dynamics and effective teamwork
Module 5 – Present with purpose- effective PPTs
- Creating effective presentations
- presenting and delivering content with confidence
Module 6 – Creative and critical thinking
- Critical thinking and problem solving skills
- Decision making techniques
- Creative problem solving methods
- Handling failures positively
Module 7 - Stress management and self care
- Recognising the signs of stress
- Stress management techniques
- Importance of self care - nutrition, exercise and sleep
Course objective
- To give the students an understanding of wordpress and its functionality
Educational outcomes
- Install and configure WordPress
- Create and administer posts and pages
- Configure website settings
Career prospects
- Content writer/ manager
SYLLABUS
Module 1 - Introduction to wordpress
- An overview of wordpress
- Installation process
- Basic setup and configuration
Module 2 - The core features of wordpress
- Dashboard navigation
- Posts and pages
- Categories and tags
- User roles and permission
Module 3 - Customizing your site
- Themes - selection and installation
- Plugins - functionality and installation
- Customizing site design and layout
Module 4 - Managing content effectively
- Creating and editing posts/pages
- Formatting text and adding media
- Managing comments
- Content scheduling and revisions
Module 5 - Site maintenance and troubleshooting
- Updating wordpress core, themes and plugins
- Troubleshooting common issues
- Site optimization techniques
- Monitoring site performance
Course objectives
Introducing the students to the world of digital journalism and techniques
Educational outcomes
- Use digital media as a source of delivering news.
- Able to write news articles according to the style of digital media
Career prospects
- Web journalist
- editor
SYLLABUS
Module 1 - Introduction to digital journalism
- An overview of digital journalism - history & evolution
- Characteristics of digital journalism
Module 2 - Digital news gathering and reporting
- Techniques for online research and verification
- Data journalism - tools and methods for data analysis
- Multimedia storytelling - incorporating text, images, video and audio
- Mobile journalism - techniques and practices
Module 3 - Digital storytelling formats
- Writing for web - understanding the behavior of online audience
- Social media journalism - strategies
- Podcasting and audio storytelling
Module 4 - Legal and ethical issues
- Copyright and fair use
- Privacy concerns
- Fake news and misinformation