Short Term Courses

Course objectives 

• Introduce the concept of social media management
• Provide an abstract idea of developing and managing a business online 
• To effectively build a brand

Educational outcomes 

• Using social media in an effective way to develop online business
• Being able to develop a social media strategy and create engaging content 

Career prospects

• Social media manager/ analyst
• Content strategist
• Brand developer/manager 

SYLLABUS

Module 1 - An overview of social media management

• meaning, definition
• SMM, SMO

Module 2 -  Understanding various social media platforms

• Instagram
• Facebook
• LinkedIn
• Whatsapp
• Youtube
• Email marketing
• establishing business on social media: process and practices 

Module 3 - Creating a brand using EPIC brand framework 

Module 4- Social media post 

• What is a post?
• Various elements of a post
• creating an engaging post for business using the right text and images 

Module 5 - Managing content online

• Identifying what to post and what not to
• Moderating online conversations.
• Content calendar and how to create a content calendar

Module 6 - Evaluating and optimizing social media marketing skills.

Practicing and learning using real-world data.

Course objectives

• Introducing the students to the world of SEO
• Improving the businesses by optimizing website and attracting organic traffic

Educational outcomes 

• Constructing search engine friendly websites
• Achieving marketing goals

Career prospects

• SEO Manager
• Content strategist
• Technical SEO manager
• SEO Consultant

SYLLABUS 

Module 1 – Introduction to Search Engine Optimization

• Definition
• Types of search engine
• How search engine works
• Tools and techniques

Module 2 – On page SEO

• Concept and importance
• Domain and hosting selection
• Title optimization, content optimization
• Header tags optimization, Image optimization
• Checklist

Module 3 - Fundamentals of technical SEO

• Concept and importance
• methods
• crawling, indexing and important checklists

Module 4 -  Keyword research and its elements

• The need for keyword research
• Finding keywords and using them effectively for a business strategy
• Keyword research tools

Module 5 – Link building and its importance in SEO

• Internal link
• External link
• Backlink
• Methods and strategies of link building

Course objectives

• Developing creative and analytical thinking
• Gaining the skill to use digital tools as a powerful means of communication

Educational outcomes

• Able to design and develop digital and print media tools for various purposes

Career prospects

• Graphic designer
• Art director
• Advertising designer

SYLLABUS

Module 1- Introduction to design

• definition
• elements and principles of design
• design software

Module 2 - Graphics

• definition
• types and uses
• softwares used in graphic designing

Module 3 - The science of color and typography

Module 4- Branding and identity design

• branding concepts
• logo designing process

Module 5 - Designing for print and digital media

Course objectives

• Build the culture of writing
• Develop critical and analytical skills

Educational outcomes

• Create an emotional and thoughtful appeal through writing
• Effective written communication

Career prospects

• Content writer
• Copywriter
• Proofreader
• Technical writer
• Author

SYLLABUS

Module 1- Introduction to writing

• Elements of writing
• Principles of writing

Module 2 - Creative writing

• Concept and basics of creative writing
• Modes of creative writing – essays, short stories, poetry

Module 3- Copywriting

• Basic principles of copywriting
• Style of copywriting
• Writing attractive headlines and effective copy

Module 4- Introduction to technical writing

• definition, components
• How technical writing is different from creative writing
• Technical writing style and uses

Course objectives

• Introduce the concept of designing and developing attractive websites
• Equip students with on demand skills

Educational outcome

• Design and develop websites

Career prospects

• Web developer
• UI design/UX design
• Web analyst
• Design and layout analyst

SYLLABUS

Module 1 - Introduction of web designing

• definition, importance and process
• Types of web design

Module 2 - Web designing tools and basics of creating layouts

Module 3 - Front end development – concept

Module 4 - HTML fundamentals

• Structure of HTML documents
• Text formatting
• Working with links, images and multimedia

Module 5 - CSS Basics

• Introduction to cascading style sheets
• Selectors, properties, and values
• CSS box model
• Styling text, backgrounds and borders

Module 6 - Responsive web design

• Principles of responsive web design
• Media queries and breakpoints
• Flexbox and CSS Grid for layout
• Designing for multiple devices and screen sizes

Module 7 – Back-end development

• concept and functions
• Tools for backend developers - programming languages, frameworks, databases, servers

Module 8 - Web design best practices

• Performance optimization technique
• Cross browser compatibility
• User experience (UX) design principles

Course objectives

• To familiarize students with the concept of digital marketing and to equip students with the ability to create digital strategies and campaigns.

Educational outcomes

• Understand the concept of digital marketing and its applications
• Identify and use various digital marketing tools to create campaigns
• Understand the increasing significance of E-Commerce and its applications in business and various sectors

Career prospects

• Digital marketing manager
• Digital content strategist
• Digital marketing analyst

SYLLABUS

Module 1- Introduction to marketing

• Marketing
• The four Ps of marketing
• Market segmentation
• Product life cycle
• Types of marketing

Module 2 - Customer journey and marketing funnel

• concept
• stages and benefits

Module 3 - Introduction to digital marketing

• concept, advantages
• Scope of digital marketing
• Latest trends in digital marketing

Module 4 - SEO basics

• Definition
• Search engines
• Tools and techniques

Module 5 - Social media marketing

• Overview of social media platforms
• Social media advertising

Module 6 - Email marketing

• Building email lists
• Creating effective emails

Module 7 - Pay per click advertising

• Google ads
• Ad campaign setup and optimization

Module 8 - Content marketing

• Content creation and strategy
• Blogging, infographics and video content

Module 9 - E Commerce marketing

• E commerce platforms
• Traditional commerce versus e commerce
• Online shopping trends

Module 10 – Evaluation of marketing

• How to evaluate the success of a campaign
• Google Analytics

Course objectives

• To learn photographic techniques and its applications
• To equip the students in managing different assignments in various types of photography like fashion photography, wildlife photography, photojournalism etc.

Educational outcomes

• Being able to understand the techniques of photography

Career prospects

• Photojournalists
• Fashion photographer
• Wildlife photographer
• Wedding photographer

SYLLABUS

Module 1- Photography: a short history

• Photography as an art

Module 2- Camera

• SLR and DSLR
• Lenses and accessories
• camera settings: Manual and Auto modes

Module 3- Camera techniques

• Exposure triangle - aperture, shutter speed, and ISO
• Composition techniques - rule of thirds, leading lines, framing

Module 4 - Basics of light

• Natural and artificial light
• Direction, intensity
• Color temperature

Module 5 – Composition and visual storytelling

• Composition techniques - symmetry, balance, perspective
• Developing a personal style and visual storytelling

Module 6 – Indoor and outdoor photography

• Current trends in photography

Course objective

• Providing a basic theoretical and practical knowledge of cinematography

Educational outcomes

• Understanding the role of a cinematographer in creation of a film/video
• Proficiency in using camera and camera supports

Career prospects

• Cinematographer
• Director of photography

SYLLABUS

Module 1- An introduction to cinematography

• Basic principles of cinematography
• Role of a cinematographer

Module 2- Camera and lenses

• Types of camera - film, digital, hybrid
• Camera functionality
• Different type of lenses
• Depth of field and focus technique

Module 3 - Rules of Cinematography

• Line of Action
• 180-degree Rule
• Composing Shots

Module 4 - Understanding the language of cinematography

• Shot types
• camera angles
• Framing and composition

Module 5- Lighting techniques

• Three point lighting
• Lighting for different moods and genres

Module 6 - Cinematic movement techniques

• Tracking
• Panning
• Tilting
• Zooming

Module 7 - Stages of Production

• Pre-production
• production
• post-production

Course objectives

• To train students in soft skills to represent organizations and brands effectively and enhance their professionalism.

Educational outcomes

• Effectively communicate and work in a team
• Good presentation and organizational skills

SYLLABUS

Module 1- Communication

• The importance of communicating effectively
• Verbal communication
• Non verbal communication
• Written communication

Module 2 - Interpersonal skills

• Understanding interpersonal skills and importance
• Building relationships
• Empathy and emotional intelligence
• Conflict resolution

Module 3- Time management and organization

• Importance of time management
• Creating and maintaining schedules
• Techniques for overcoming procrastination

Module 4 - Leadership and teamwork

• Developing leadership qualities
• Team dynamics and effective teamwork

Module 5 – Present with purpose- effective PPTs

• Creating effective presentations
• presenting and delivering content with confidence

Module 6 – Creative and critical thinking

• Critical thinking and problem solving skills
• Decision making techniques
• Creative problem solving methods
• Handling failures positively

Module 7 - Stress management and self care

• Recognising the signs of stress
• Stress management techniques
• Importance of self care - nutrition, exercise and sleep

Course objective

• To give the students an understanding of wordpress and its functionality

Educational outcomes

• Install and configure WordPress
• Create and administer posts and pages
• Configure website settings

Career prospects

• Content writer/ manager

SYLLABUS

Module 1 - Introduction to wordpress

• An overview of wordpress
• Installation process
• Basic setup and configuration

Module 2 - The core features of wordpress

• Dashboard navigation
• Posts and pages
• Categories and tags
• User roles and permission

Module 3 - Customizing your site

• Themes - selection and installation
• Plugins - functionality and installation
• Customizing site design and layout

Module 4 - Managing content effectively

• Creating and editing posts/pages
• Formatting text and adding media
• Managing comments
• Content scheduling and revisions

Module 5 - Site maintenance and troubleshooting

• Updating wordpress core, themes and plugins
• Troubleshooting common issues
• Site optimization techniques
• Monitoring site performance

Course objectives

Introducing the students to the world of digital journalism and techniques

Educational outcomes

• Use digital media as a source of delivering news.
• Able to write news articles according to the style of digital media

Career prospects

• Web journalist
• editor

SYLLABUS

Module 1 - Introduction to digital journalism

• An overview of digital journalism - history & evolution
• Characteristics of digital journalism

Module 2 - Digital news gathering and reporting

• Techniques for online research and verification
• Data journalism - tools and methods for data analysis
• Multimedia storytelling - incorporating text, images, video and audio
• Mobile journalism - techniques and practices

Module 3 - Digital storytelling formats

• Writing for web - understanding the behavior of online audience
• Social media journalism - strategies
• Podcasting and audio storytelling

Module 4 - Legal and ethical issues

• Copyright and fair use
• Privacy concerns
• Fake news and misinformation