PG Diploma In Advertising, Public Relations And Marketing
PG Diploma In Advertising, Public Relations And Marketing
DURATION 1 year
FEES 35,000/- Per Semester
International Institute of Mass Media (IIMM), Delhi's top Mass Communication institute, provides an intuitive mass media diploma course in the form of PG Diploma in Advertising, Public Relations and Marketing. This a one-year diploma in Advertising and Public Relations incorporates key values of Public Relations (PR) and Corporate Communication, Advertising and PR. PGDAPRM has a unique blend of Creative and Graphic Design as well as Soft skill and Professional Training. The curriculum emphasizes on Event Management, Project Planning and internships in the mass media industry with hands-on training in PR and Public Relations.
PG Diploma In Advertising, Public Relations And Marketing
ELIGIBILITY - Bachelor's Degree in any discipline from a Recognized University. Students appearing in their final year degree examination can also apply.
Note - Additional examination fees of Rs. 2,500/- per semester payable at the time of filling the examination form.
Advertising and Public Relations is also known as Corporate Communication
After completing this PG Diploma, students can work with the Corporate Communication departments of leading private sector organizations, MNCs, PSUs as well as with similar departments in the government.
PG diploma in advertising, public relations, and marketing
Graduates from this course choose to work with an Advertising Agency or a third-party PR firm that has several clients ranging from corporate organizations, political parties, NGOs, celebrities, political leaders to film and sports personalities, PSUs, and government departments.
What can you expect from a PG diploma in advertising, public relations, and marketing?
Students can specialise in client servicing, managing the media relations department of a PR firm, designing advertising strategy, ads, and copywriting in English, Hindi, and other languages.
Students also study marketing, which allows them the option of working in the corporate sector.
Some of our ADPR students have gone on to build successful careers in marketing and content writing on the internet as well as in publications.
PGDAPRM-101 Principles and Practices of Advertising
PGDAPRM-102 Principles and Practices of Public Relations and Corporate Communication
PGDAPRM-103 Principles of Marketing and Integrated Market Communication
PGDAPRM-104 Various Media for Advertising PR & Marketing
PGDAPRM-105 (P) Creative and Graphic Design
PGDAPRM-106 (P) Soft Skills & Professional Training
PGDAPRM-201 Event Management & Promotions
PGDAPRM-202 Management & Business Communication
PGDAPRM-203 (P) Research Techniques Project & Campaign Planning