Diploma in PR & Event Management
The program is often hands-on, with workshops, projects, and internships to provide practical exposure. It is ideal for those aiming to work in industries such as media, corporate communication, advertising, or event planning.
- ELIGIBILITY - 10+2 & Graduation or equivalent
- Note - 6 Months (3 Months teaching & Training + 3 Months Industry Training / Internship)
The Diploma in PR & Event Management is a specialized program designed to equip students with the knowledge and skills required for careers in public relations and event management. The course typically covers topics such as:
- Public Relations: Fundamentals of PR, media relations, corporate communications, brand management, and crisis communication.
- Event Management: Event planning, budgeting, logistics, marketing, sponsorship, and execution of various events like corporate meetings, conferences, exhibitions, and social events.
- Soft Skills: Interpersonal communication, presentation, negotiation, and team management.
- Technology in PR & Events: Use of social media, digital tools, and software for effective PR campaigns and event organization.
Course Content
S.No. | Topic | CREDITS |
1 | Understanding the Public Relations: Meaning, Definitions, Origin, Role, Significance and Scope | 1 |
2 | Objective and Strategy of Public Relations and Corporate Communication, Public Relations as a marketing tool | 1 |
3 | Elements and Components of Public Relations, PR laws and ethics | 1 |
4 | Tools and Techniques of Public Relations News Release, Media Relations (Press Conference, Press Release, Press Meets/Tours), Media Tracking, PR Angle and Response, Digital PR | 3 |
5 | Public Relations Campaign: Research, Planning, Implementation and Measurements | 1 |
6 | Introduction to Events: Meaning, objective, types and varieties of events | 1 |
7 | Dynamics of Event Management: Event conceptualizing and planning, organizing, and event execution | 1 |
8 | Time management, Risk management, Disaster management, Crises management in events, People management, Site management, and Infrastructure management, Evaluation and reach of an event | 3 |
TOTAL CREDITS | 12 |