Diploma in Creative Writing & SEO
Diploma in Creative Writing & SEO
- ELIGIBILITY - 10+2 & Graduation or equivalent
- Note - 6 Months (3 Months teaching & Training + 3 Months Industry Training / Internship)
The Diploma in Creative Writing & SEO is a specialized program designed to equip students with the skills to craft compelling content and optimize it for search engines. It focuses on the creative and technical aspects of writing for digital platforms. Key components of the course include:
- Creative Writing:
- Techniques for storytelling and effective communication.
- Writing for diverse formats: blogs, articles, social media, and more.
- Understanding tone, audience, and purpose in writing.
- SEO Fundamentals:
- Basics of search engine algorithms and rankings.
- Keyword research, placement, and usage.
- On-page and off-page optimization techniques.
- Content Strategy:
- Creating engaging and high-performing content.
- Leveraging analytics to measure content effectiveness.
- Aligning content with marketing goals and trends.
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By the end of the course, students can confidently produce quality content that resonates with readers while meeting SEO requirements, making it an ideal choice for aspiring writers, bloggers, and digital marketers.
Course Content
Module |
Topics |
Credits |
Module 1 - Introduction to Writing |
- Elements of writing
- Principles of writing
|
1 |
Module 2 - Creative Writing |
- Concept and basics of creative writing
- Modes of creative writing - essays, short stories, poetry
|
1 |
Module 3 - Copywriting |
- Basic principles of copywriting
- Style of copywriting
- Writing attractive headlines and effective copy
|
1 |
Module 4 - Introduction to Technical Writing |
- Definition, components b. How technical writing differs from creative writing c. Technical writing style and uses
|
1 |
Module 5 - Introduction to SEO |
- Definition
- Types of search engines
- How search engines work
- Tools and techniques
|
1 |
Module 6 - On-Page SEO |
- Concept and importance
- Domain and hosting selectionc.
- Title optimization, content optimization
- Header tags optimization, image optimization
- checklist
|
1 |
Module 7 - Fundamentals of Technical SEO |
- Concept and importance
- Methods
- Crawling, indexing, and important checklists
|
1 |
Module 8 - Keyword Research |
- The need for keyword research
- Finding keywords and using them effectively for a business strategy
- Keyword research tools
|
1 |
Module 9 - Link Building in SEO |
- Internal links
- External links
- Backlinks
- Methods and strategies of link building
|
1 |
Total |
|
12 |
- Elements of writing
- principles of writing
- Concept and basics of creative writing
- Modes of creative writing - essays, short stories, poetry
- Basic principles of copywriting
- Style of copywriting
- Writing attractive headlines and effective copy
- Definition, components
- How technical writing is different from creative writing
- Technical writing style and uses
- Definition
- Types of search engine
- How search engine works
- Tools and techniques
- Concept and importance
- Domain and hosting selection
- Title optimization, content optimization
- Header tags optimization, Image optimization
- Checklist
- Concept and importance
- Methods
- Crawling, indexing and important checklists
- The need for keyword research
- Finding keywords and using them effectively for a business strategy.
- Keyword research tools
- Internal link
- External link
- Backlink
- Methods and strategies of link building.
In addition to the degree course we offer one certificate of the student's choice in each semester. The student can pick one course per semester for this purpose.
25Years
of leading Media Education in India
2000+
Students placed in various media jobs
100+
Students Placed abroad
50+
Industry Experts as faculty