Registration Open for Session 2025-26 Apply Now
Course Details:
- Fees ₹ 30,000
- Admission fees ₹ 5,000
- Duration 6 Months
- Seats 20 Seats
- Medium English/Hindi
- Diploma: Yes
Registration Open for Session 2025-26
Diploma in Advertising, PR & Marketing
The Diploma in Advertising, PR & Marketing is a professional course designed to provide students with a comprehensive understanding of the principles, strategies, and practices involved in advertising, public relations, and marketing. It typically combines theoretical knowledge with practical applications to prepare students for careers in these dynamic fields.
- ELIGIBILITY - 10+2 & Graduation or equivalent
- Note - 6 Months (3 Months teaching & Training + 3 Months Industry Training / Internship)
Key Highlights:
- Advertising: Covers campaign planning, media strategies, creative copywriting, and brand promotion techniques.
- Public Relations (PR): Focuses on managing brand image, crisis communication, media relations, and stakeholder engagement.
- Marketing: Teaches market research, consumer behavior, digital marketing, and integrated marketing strategies.
- Skill Development: Enhances communication, creativity, analytical thinking, and strategic planning skills.
- Practical Training: Often includes internships, workshops, and real-world project work.
Course Content
This diploma is suitable for aspiring professionals in media, branding, event management, or corporate communication roles.
| S.No. | Topic | CREDITS |
| 1 | Introduction to Advertising: Meaning, definitions, roles, and significance of advertising | 1 |
| 2 | Advertising as tool and process: Communication tool, Marketing tool, Social Process | 1 |
| 3 | Understanding the Public Relations: Meaning, Definitions, Origin, Role, Significance and Scope | 1 |
| 4 | Objective and Strategy of Public Relations and Corporate Communication, Public Relations as a marketing tool | 2 |
| 5 | Introduction to Marketing: Meaning, Nature and Importance of Marketing Management, Changing Concepts of Marketing and Integrated Marketing Communication | 3 |
| 6 | Introduction to Consumer Behaviour: Significance, Challenges and Opportunities | 1 |
| 7 | Integrated Marketing Communication: Fading difference between ATL and BTL, Tools of IMC (Advertising, Promotional, Integration, and Activation), Hybrid Marketing | 3 |
| TOTAL CREDITS | 12 |
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25Years
of leading Media Education in India
2000+
Students placed in various media jobs
100+
Students Placed abroad
50+
Industry Experts as faculty
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