A collaborative masterpiece by Zever & Krantiveer, two of IIMM’s homegrown talent

In the ever-evolving world of music two new names have emerged as shining stars, the latest viralsensationsZeverandKrantiveerhasstruckachordwithlistenersafterreleasingtheirnew hit single called ‘Reason’ which has taken social media by storm particularly on Instagram. Reason, released on 22th of August has been trending on Instagram ever since, peaking at number 10 in India. The song’s relatable lyrics explore themes of love and heartbreak resonating with a wide audience.

Subhanshu Lakhera also known as Zever, a20-year-oldartisthailingfromDelhi, Indiagrew upwithmusicas hismuse.Inspired by legends like JuiceWrld, Lil Wayne, Token and many more he started his career 4-5 years back and has been growing from that point onwards. Currently pulling numbers like 90- 100,000 monthly listeners on Spotify, nearly 10,000 subscribers on Youtube and 5,000 followers on Instagram.

Multipleofhissongslike‘Numb’and‘Khushnaseeb’hasgoneviralonsocialmediaplatforms which paved the way for ‘Reason’. Zever’s versatile writing with factors like relatability, uniquenessandpersonalexpressionresonatedwithpeoplewhichbuiltintoacultlikefanbase. Exploring genres like Rap, R&B, lofi and new school music, he aspires to make waves in the industry and speak on topics that speaks to others.

Sourav Yadav, also known as Krantiveer, is a 21-year-old musical prodigy from a small village in Chhattisgarh, now based in Delhi. He has made a significant mark in the music industry with standout tracks like "Kagaz" and "Prarthana." Starting his journey in 2018, Krantiveer has been steadily growing his audience, now amassing over 70,000 monthly listeners on Spotify through his dedication and unique musical style.

Krantiveers’slyricsoftenreflectthestrugglesandstoriesofeverydaypeople,relatingwiththe listeners. His songs are drawn from his own life experiences giving it a personal touch which speaks to whoever listens to it. His collaborations with fellow artists like Zever,Shiva Verse,Saab Salwan have further cemented his place in the industry. His journey has been a one of a kind and it has inspired a lot of other new artists to dabble into this field.

Beyondtheirmusicalachievements,ZeverandKrantiveerhavealsobecomeinfluentialfigures intheircommunities.Theyusetheirplatformtogivebacktothosewhohavehelpedthemalong the way and inspire young people to pursue their dreams. These efforts have earned them the respect and admiration of their fans.

AsZeverandKrantiveercontinuetoclimbtheranksofthemusicindustry,theircollaboration on ‘Reason’has solidified their status as promising artists and serves as a reminder that with hardwork,determinationandagenuinepassionfortheircraftanythingispossible.Withtheir undeniable talent it is clear that they are poised to make a lasting impact on the music world and are worth keeping an eye on because they are just getting started.

NOTE: Subhanshu & Sourav are BJMC (2022-25) final year students at IIMM Delhi.